Colonial Williamsburg's Merchants Square
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Colonial Williamsburg's Merchants Square

Merchants Square



Located just steps from the Colonial Williamsburg’s Historic Area and the William & Mary campus, Merchants Square is an 18th-century-style retail village with over 40 stores and restaurants. Visitors and local residents alike regularly experience the Square’s unique shopping, dining and special events offerings in a setting of unrivaled beauty.





From coffeehouses and cafés to bistros and pubs, Merchants Square offers a mouth-watering selection of savory foods for everyone in the family. Start your day with a fresh cup of coffee from illy Caffè or Aromas. But don’t miss out on brunch at Blue Talon Bistro. In the mood for an afternoon snack? Grab a sandwich from The Cheese Shop and don’t forget to ask for their special ingredient – the Original House Dressing. Enjoy an unforgettable dinner at Berret’s Seafood Restaurant and Taphouse Grill, Fat Canary or La Piazza. How about drinks at Precarious Beer Project or the Williamsburg Winery Tasting Room & Wine Bar? However you like to dine, Merchants Square has you covered. Check out our directory for a complete list of Merchants Square dining destinations.





Whether you’re shopping for gifts or pleasure, you’ll find just what you’re looking for in Merchants Square. Check out the latest fashions and accessories at Blink or French Twist Boutique, custom-designed jewelry at The Precious Gem, adorable childrenswear at The Carousel or eclectic, stand-out shoes at The Shoe Attic. Before you go, make sure to shop unique Colonial Williamsburg styles from modern garden emporium and home furnishings to folk art, jewelry and much more. Take a look at our directory to see more Merchants Square shopping destinations.





There’s always something to do in Merchants Square. A year-round event schedule features outdoor concerts and movie nights, sidewalk sales and the Liberty Ice Pavilion – the most popular outdoor ice rink in town, surrounded by live holiday entertainment. Stroll across the street to experience the Art Museums of Colonial Williamsburg, open daily from 9am to 6pm. From colorful and whimsical folk art made by amateur artisans in the Abby Aldrich Rockefeller Folk Art Museum to objects that are useful as well as beautiful in The DeWitt Wallace Decorative Arts Museum.