Colonial Williamsburg Retail Division
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Colonial Williamsburg Retail Division

Colonial Williamsburg offers a wide variety of shopping experiences.

From souvenirs and books to furnishings for your home and jewelry, our stores have something for everyone's interests. See what shopping in the 18th-century was like in our Historic Area shops - one of a kind trade goods and other historical treasures are waiting to be discovered by YOU!

Trend meets tradition at our WILLIAMSBURG brand stores in Merchants Square - find everything to fill your home with Williamsburg style, plus unique folk art, gifts, seasonal merchandise, and souvenirs. More gift shops are conveniently located at The WIlliamsburg Lodge, The Art Museums of Colonial Williamsburg, and the Williamsburg Visitor Center.


Our shopping services include costume rentals, custom-made furniture, and engraving. Shop online with us anytime at