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Williamsburg shopping

Shopping in Williamsburg

While many flock to Williamsburg to for the history, the Historic Triangle is also known for its exciting shopping scene.

Great Deals and Exceptional Finds in the Historic Triangle

While many flock to Williamsburg to for the history, the Historic Triangle is also known for its exciting shopping scene. From the picturesque boutiques dotting Riverwalk Landing in Yorktown to the fabulous finds just waiting to be discovered at the Williamsburg Premium Outlets, your shopping spree could be one for the history books.

Shopping in Colonial Williamsburg’s Historic Area

A historic destination such as Colonial Williamsburg offers a number of souvenir shops to help you commemorate your trip. What if you’re looking for something more? Within Colonial Williamsburg’s Historic Area, you’ll find a number of shops specializing in seasonal goods, jewelry, food, home décor and more. All are open to the public so you don’t have to worry about purchasing a museum ticket.

For an authentic Colonial Williamsburg shopping experience, visit the Market House, located in the center of the Historic Area. This open-air market sells seasonal and locally-grown fruits, vegetables, breads and more. You’ll also be able to find toys, hats, pottery and more.

Souvenir Shops in Colonial Williamsburg

Located inside the Colonial Williamsburg Visitor Center, get your first taste of the 18th century when shopping at Williamsburg Revolutions. This is the perfect place to not only purchase Colonial Williamsburg apparel, games and more, but you can also rent an 18th-century costume from here.

Find every Williamsburg-themed souvenir you could possibly imagine at Everything Williamsburg. This shop has an exclusive collection of Colonial Williamsburg products that you won’t find anywhere else. You can also purchase a selection of food and drinks.

One-of-a-kind collection of jewelry, folk art, pottery and more awaits at the Museum Store. These works are your chance to take home goods that are inspired by collections at The Art Museums of Colonial Williamsburg.

Those staying at the Williamsburg Lodge or Williamsburg Woodlands Hotel & Suites will be able to find souvenirs, as well as snacks, beverages and other travel needs, at the hotels’ gift shop.

Click here to read more about hotels near Colonial Williamsburg.

Shopping for Handcrafted Goods in Colonial Williamsburg


Jewelry is the perfect gift for any occasion. The talented Colonial Williamsburg silversmiths handcraft each piece just for you. Whether you’re looking for charms, rings, earrings or necklaces, you can guarantee that this piece of jewelry will be a one of a kind.

Colonial Williamsburg’s tradesmen sell their goods using 18th-century tools and techniques. Take some home with you by visiting the Prentis Store. In addition to the iron hardware, pottery and handcrafted leather products, you can also buy men’s apparel and Native American crafts.

Shopping at the Williamsburg Premium Outlets

The Williamsburg Premium Outlets are one of the most popular shopping destinations in the state of Virginia. People come from all over year-round to shop here for the remarkable brands and extraordinary savings.

This shopping mecca features over 135 brand name stores such as Coach, Michael Kors, Levi’s, Nike and many more shops with jaw-dropping deals. However, you’ll find more than just clothes and accessories here. Take a break from your shopping and visit one of the restaurants to refuel or just grab a snack. Toast to your new purchases at the end of your day at Alewerks Brewing Company’s tasting room.

Be sure to visit the Williamsburg Premium Outlets website to discover all of the savings, deals and sales happening.

Shopping in Merchants Square

Take a retail adventure into the mix of nostalgic shops and chic boutiques in Colonial Williamsburg’s Merchants Square. This historic retail village showcases posh apparel and fashions from distinguished designers. The square also houses jewelry stores in which the owner and jewelry designer travel the world to discover the finest gemstones to create unique treasures for their customers.


With hundreds of fine houseware items to choose from, Merchants Square also offers America’s leading tabletop and giftware brands that will turn your home into one exceptionally swanky abode. You can also find specialty shops and a variety of dining options in this 18th-century style plaza.

Click here to read more about restaurants near Colonial Williamsburg.

Antique Shopping in Williamsburg

If you are seeking stores full of treasured, collectible and desirable items, then Williamsburg is the place to find them. Williamsburg is known to be a reliable destination in the antique world. Williamsburg’s antiques shops carry every item you can imagine, from cameras and Christmas decorations to vintage jewelry, clothing and furniture. A visit to a local consignment shop offers an unforgettable shopping experience for collectors of any style. Rest assured you will find something special while you are here.

Lightfoot Manor Shoppe

For a lot of a history, a lot of charm and a lot to offer, step into Lightfoot Manor Shoppe located on Route 60, approximately a half-mile east of the Premium Outlets. Once there, discover 18th-century reproductions, gifts and collectibles, such as jewelry, apothecary and tobacco jars. Items can be personalized, and the store offers custom engraving, gift-wrapping and shipping services.

Williamsburg Craft House

Located in Merchants Square is the Craft House—a shop for colonial reproductions owned by the Colonial Williamsburg Foundation. Find authentic items that you would see during the days of the early-American colonists. From bedding and rugs to decorative items, this store has a remarkable selection of replica 18th-century goods.

Williamsburg Antique Mall

To discover a collection of vintage items all in one place, plan a trip to the Williamsburg Antique Mall. This is one of the largest antique malls on the East Coast, offering true antiques and museum-like pieces. The mall is a whopping 45,000 square feet and features over 300 dealers. Hungry shoppers can satisfy their cravings at the La Petite Tearoom serving gourmet eats, custom tea blends and sweet treats.


Shopping Outside of Williamsburg

Shopping in New Town

New Town is Williamsburg’s mixed-use “new urbanism” community. Here, you’ll find an assortment of shops in the open-air mall. Find national retailers and locally-owned boutiques to complement your wardrobe. It’s not just apparel and accessories you’ll find. Specialty shops include a guitar store, bakery and comic book store. You’ll quickly discover all that New Town has to offer.

Shops at Riverwalk Landing

Stroll along the York River and encounter Riverwalk Landing’s riverfront dining and exquisite waterfront shops. Riverwalk Landing maintains the spirit of colonial architecture with contemporary art, jewelry, clothing and home décor retailers. Local art galleries feature original artwork crafted by both local and regional artists. Find a beautiful piece of fine jewelry, to reflect your personal style, that is handcrafted by a master goldsmith and precious metals craftsman. No matter what you’re looking for, you’re sure to find the perfect souvenir or an exceptional gift.

Shopping in Smithfield

Across the river from the Historic Triangle, a multitude of charming shops await in Smithfield’s Historic District. Main and Church Streets are home to a variety of shops that are sure to have a special treasure for every member of the family. Browse one of the many art galleries with seasonal, original works of art from local artists. You can also shop authentic clothing, jewelry, housewares, teas and more directly from Ireland and the British Isles without having to cross the Atlantic.

With endless shopping opportunities throughout the area, you’re sure to find what you’re looking for and more at one of the many sensational shops near Colonial Williamsburg.