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Stylish Shopping

Great deals and exceptional finds in the historic triangle

While many flock to Williamsburg for the history, the Historic Triangle is also known for its exciting shopping scene. From the picturesque boutiques dotting Riverwalk Landing in Yorktown to the fabulous finds just waiting to be discovered at the Williamsburg Premium Outlets, your shopping spree could be one for the history books. With endless shopping opportunities throughout the area, you’re sure to find what you’re looking for and more at one of the many sensational retail destinations in and around Williamsburg.

shopping in williamsburg outlets

Outlets and High-End Shops
The Williamsburg Premium Outlets are one of the most popular shopping destinations in the state of Virginia. People come from all over year-round to shop here for the remarkable brands and extraordinary savings. This shopping mecca features over 135 brand name stores such as Coach, Michael Kors, Levi’s, Nike and many more shops with jaw-dropping deals. However, you’ll find more than just clothes and accessories here. Take a break from your shopping and visit one of the restaurants to refuel or just grab a snack. Toast to your new purchases at the end of your day at Alewerks Brewing Company’s tasting room.

Take a retail adventure into the eclectic mix of nostalgic shops and chic boutiques in Colonial Williamsburg’s Merchants Square. This historic retail village showcases posh apparel and fashions from distinguished designers. The square also houses jewelry stores in which the owner and jewelry designer travel the world to discover the finest gemstones to create unique treasures for their customers. With hundreds of fine houseware items to choose from, Merchants Square also offers America’s leading tabletop and giftware brands that will turn your home into one exceptionally swanky abode. You can also find specialty shops and a variety of dining options in this 18th-century style plaza.

Shopping in Our Hidden Gems
New Town is Williamsburg’s mixed-use “new urbanism” community. Here, you’ll find an assortment of shops in the open-air mall. Find national retailers and locally-owned boutiques to complement your wardrobe. It’s not just apparel and accessories you’ll find. Specialty shops include a guitar store, bakery and comic book store. You’ll quickly discover all that New Town has to offer.

Stroll along the York River and encounter Riverwalk Landing’s riverfront dining and exquisite waterfront shops. Riverwalk Landing maintains the spirit of colonial architecture with contemporary art, jewelry, clothing and home décor retailers. Local art galleries feature original artwork crafted by both local and regional artists. Find a beautiful piece of fine jewelry, to reflect your personal style, that is handcrafted by a master goldsmith and precious metals craftsman. Don’t forget to take home a replica of Yorktown’s signature flower, the Yorktown onion. No matter what you’re looking for, you’re sure to find the perfect souvenir or an exceptional gift.

Across the river from the Historic Triangle, a multitude of charming shops await in Smithfield’s Historic District. Main and Church Streets are home to a variety of shops that are sure to have a special treasure for every member of the family. Browse one of the many art galleries with seasonal, original works of art from local artists. You can also shop authentic clothing, jewelry, housewares, teas and more directly from Ireland and the British Isles without having to cross the Atlantic.

Finding a Rare Treasure
If you are seeking stores full of treasured, collectible and desirable items, then Williamsburg is the place to find them. Williamsburg is known to be a reliable destination in the antique world. Our antiques shops carry every item you can image, from cameras and Christmas decorations to vintage jewelry, clothing and furniture. A visit to a local consignment shop offers an unforgettable shopping experience for collectors of any style. Rest assured you will find something special while you are here.

Located in Merchants Square is the Craft House—a shop for colonial reproductions owned by the Colonial Williamsburg Foundation. Find authentic items that you would see during the days of the early-American colonists. From bedding and rugs to decorative items, this store has a remarkable selection of replica 18th-century goods. While you’re in the area, stop by Colonial Williamsburg’s on-site workshop. This house, transformed into a workshop, sells impeccable jewelry made with the craftsmanship of the 1700’s. Personalize your keepsake with their quick engraving service.

With all the history surrounding Williamsburg, its no wonder that it’s a hot spot for finding rare, collectible items. Williamsburg has an abundance of quaint antique shops making it easy to find an incomparable piece. Find treasures like framed tapestries and heirloom pottery. To discover a collection of vintage items all in one place, plan a trip to the Williamsburg Antique Mall. This is one of the largest antique malls on the East Coast, offering true antiques and museum-like pieces. The mall is a whopping 45,000 square feet and features over 300 dealers. Hungry shoppers can satisfy their cravings at the La Petite Tearoom serving gourmet eats, custom tea blends and sweet treats.

Looking for more unique items with some soul? Be sure to visit a local vintage or consignment destination. At vintage shops like The Vintage Rabbit and Everything Vintage Co., discover every kind of treasure from framed tapestries to pottery pieces originating from 1941. Williamsburg’s antiques shops carry every item you can imagine, from jewelry and music boxes to furniture. A friendly staff is always welcoming their next guest to dive into hundreds of varied items marked with affordable prices. There’s no doubt you will find something memorable!