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colonial williamsburg shopping

Shop. At Your Pace.

While many flock to Williamsburg for the history, the Historic Triangle is also known for its exciting shopping scene. From specialty stores in Merchants Square to the picturesque boutiques dotting Riverwalk Landing to the fabulous finds just waiting to be discovered at the Williamsburg Premium Outlets, your shopping spree could be one for the history books.

Williamsburg Premium Outlet Shopping


The Williamsburg Premium Outlets are one of the most popular shopping destinations in the state of Virginia. People come from all over year-round to shop here for the remarkable brands and extraordinary savings. This shopping mecca features over 135 brand name stores, such as Coach, Michael Kors, Levi’s and Nike, plus many more shops with jaw-dropping deals. Read more about Williamsburg Premium Outlets >

Merchants Square Shopping

High-End Shops at Merchants Square

Take a retail adventure into the eclectic mix of nostalgic shops and chic boutiques in Colonial Williamsburg’s Merchants Square. This historic retail village showcases posh apparel and fashions from distinguished designers. The square also houses jewelry stores and shops with hundreds of fine houseware items to choose from. Read more about Merchants Square >

Williamsburg shopping
Riverwalk Landing Shopping

Shopping in Our Hidden Gems

Stroll along the York River and encounter Riverwalk Landing’s riverfront dining and exquisite waterfront shops. Riverwalk Landing maintains the spirit of colonial architecture with contemporary art, jewelry, clothing and home décor retailers. Local art galleries feature original artwork crafted by both local and regional artists. Find a beautiful piece of fine jewelry that is handcrafted by a master goldsmith and precious metals craftsman. No matter what you’re looking for, you’re sure to find the perfect souvenir or an exceptional gift. Read more about Riverwalk Landing >

new town shopping williamsburg va
New Town Shopping

One-Stop-Shopping Experience

New Town is a 365-acre community where people live, work, shop, eat and have fun. This lively, trendy area is a convenient shopping spot thanks to its array of stores. From home décor and craft supplies to books, bikes, clothing and jewelry—there is a little of everything here. After shopping, stop by one of the many events this popular neighborhood hosts throughout the year, followed by a delicious meal a short distance down the street. Visiting New Town will feel like you are home with the new friends you will meet. Read more about New Town Shopping >

Finding a Rare Treasure

Williamsburg is known to be a reliable destination in the antique world. Our antiques shops carry every item you can imagine, from cameras and Christmas decorations to vintage jewelry, clothing and furniture.

To discover a collection of vintage items all in one place, plan a trip to the Williamsburg Antique Mall. This is one of the largest antique malls on the East Coast, offering true antiques and museum-like pieces. The mall is a whopping 45,000 square feet and features over 300 dealers.

There’s no doubt you will find something memorable during your shopping excursion in and around Williamsburg.