Soaps, Suds & Seasonal Scents

Explore the Affordable Luxuries of Williamsburg’s Skincare Destination, Perfectly Natural Soap

Shaen and Rich Goestch have spent the past twenty years researching, honing and perfecting the craft of soap making. What began as a quest to remedy their oldest child’s skin sensitivities quickly turned into a lifelong venture. Perfectly Natural Soap is now a leading crafter and distributor of high-quality, artisan products. During your visit to Williamsburg, enjoy a complimentary hand scrub after shopping deodorants, cleaning sprays, poison ivy soothers, beard washers and of course, the Goestch’s famous soap bars.

Perfectly Natural Soap boasts three brick-and-mortar locations across the Peninsula. The shop on Williamsburg’s Richmond Road is the couple’s largest and arguably most regularly frequented location. During the summer months, the shop extends its operations to Sunday afternoons and invites patrons to sample an array of products infused with raw ingredients and natural oils. Browse similar merchandise at Perfectly Natural Soap’s original storefront in Historic Smithfield or downtown in Williamsburg’s Merchants Square.

You’ll likely find something new every time you visit Perfectly Natural Soap too. “We are always adding and modifying our product line to meet the needs of our customers,” says Shaen. “We’ve grown our facial skincare line to include more cleanser, serum and facial oil options. We also have a new scent addition to our men’s line, Maverick, that’s quickly becoming a bestseller.”

Summer scents breathe earthy bouquets of Coconut Lemongrass and Grapefruit Mint, while fall and winter scents capture nostalgic aromas of pear, amaretto and apple pie.

Are you visiting and need your items shipped home? Perfectly Natural Soap offers free shipping on purchases of $75 or more. As an extension of their natural ingredients, Perfectly Natural Soap utilizes reusable packaging such as glass containers, wax paper and green packaging on all shipments.

Shop Perfectly Natural Soap at PerfectlyNaturalSoap.com or at 202 Main St., Smithfield; 423 Prince George St., Williamsburg; 2021 Richmond Rd., Ste. A, Williamsburg.