Shop at Your Own Pace in Williamsburg

While many flock to Williamsburg for the history, the Historic Triangle is also known for its exciting shopping scene. From specialty stores in Merchants Square to the picturesque boutiques dotting Riverwalk Landing to the fabulous finds just waiting to be discovered at the Williamsburg Premium Outlets, your shopping spree could be one for the history books.

The Williamsburg Premium Outlets are one of the most popular shopping destinations in the state of Virginia. People come from all over year-round to shop here for the remarkable brands and extraordinary savings. This shopping mecca features over 135 brand name stores, such as Coach, Michael Kors, Levi’s and Nike, plus many more shops with jaw-dropping deals. Read more about Williamsburg Premium Outlets >

Williamsburg Premium Outlet Shopping

High-End Shops at Merchants Square
Take a retail adventure into the eclectic mix of nostalgic shops and chic boutiques in Colonial Williamsburg’s Merchants Square. This historic retail village showcases posh apparel and fashions from distinguished designers. The square also houses jewelry stores and shops with hundreds of fine houseware items to choose from. Read more about Merchants Square >

Merchants Square Shopping

Shopping in Our Hidden Gems
Stroll along the York River and encounter Riverwalk Landing’s riverfront dining and exquisite waterfront shops. Riverwalk Landing maintains the spirit of colonial architecture with contemporary art, jewelry, clothing and home décor retailers. Local art galleries feature original artwork crafted by both local and regional artists. Find a beautiful piece of fine jewelry that is handcrafted by a master goldsmith and precious metals craftsman. No matter what you’re looking for, you’re sure to find the perfect souvenir or an exceptional gift. Read more about Riverwalk Landing >

Williamsburg shopping
Riverwalk Landing Shopping

One-Stop-Shopping Experience
New Town is a 365-acre community where people live, work, shop, eat and have fun. This lively, trendy area is a convenient shopping spot thanks to its array of stores. From home décor and craft supplies to books, bikes, clothing and jewelry—there is a little of everything here. After shopping, stop by one of the many events this popular neighborhood hosts throughout the year, followed by a delicious meal a short distance down the street. Visiting New Town will feel like you are home with the new friends you will meet. Read more about New Town Shopping >

new town shopping williamsburg va
New Town Shopping

Finding a Rare Treasure
Williamsburg is known to be a reliable destination in the antique world. Our antiques shops carry every item you can imagine, from cameras and Christmas decorations to vintage jewelry, clothing and furniture.

To discover a collection of vintage items all in one place, plan a trip to the Williamsburg Antique Mall. This is one of the largest antique malls on the East Coast, offering true antiques and museum-like pieces. The mall is a whopping 45,000 square feet and features over 300 dealers.

There’s no doubt you will find something memorable during your shopping excursion in and around Williamsburg.  

Yorktown’s Riverwalk Landing

Shops, Dining and Entertainment Await on Yorktown’s Waterfront

Riverwalk Landing is a quaint waterfront village, nestled along the peaceful banks of the York River. Within a one-mile radius, you will find specialty shops, museums, art galleries and a variety of restaurants for the pickiest to the most polished of palates.

Waterfront Dining and Shopping

Whether it’s oysters, tuna or softshell crabs you crave, fresh seafood is always on the menu at Yorktown Pub, Umi Sushi and Riverwalk Restaurant. Choose from brick oven pizzas, gourmet burgers and more than two dozen local craft beers when you dine at Water Street Grille. Carrot Tree Kitchens is known for its scratch-made cakes and southern favorites like Brunswick Stew and Ham Biscuits. Satisfy your sweet tooth with decadent frozen treats from Ben & Jerry’s or the Famous French Toast at Beach Bakery Café. Enjoy burgers, subs and fried pickles at Larry’s Alehouse & Deli. Sit on the sand or benches to enjoy your meal as you watch the boats and wildlife pass by.

In addition to the many restaurants, you’ll find several stores designed in the spirit of Colonial architecture—selling nautical-inspired home décor, custom-made jewelry, historical books, beach supplies and other unique items and services.

Riverwalk Landing is the Center of Activity

Walk in the footsteps of our nation’s founders and beloved patriots—men like George Washington, Alexander Hamilton and the Marquis de Lafayette—when you visit the Yorktown Battlefield and American Revolution Museum at Yorktown. Both attractions are a short walk, or free trolley ride, from the Riverwalk Landing Parking Terrace.

If you’re feeling adventurous, you can tour the area by Segway, bicycle or paddleboard with rental options from Patriot Tours & Provisions. The captains of the Schooners Alliance and Serenity are also waiting to take you on a kid-friendly pirate cruise or a more intimate and romantic sunset sail, depending on the time of year you visit.

Year-Round Events