shopping in wiliamsburg

Stylish Shopping
Your guide to shopping selections in Williamsburg

If you think the Jamestown settlers, Williamsburg’s nation builders and Revolutionary War battlefields are all the Historic Triangle is going down in history for, you must not have crossed shopping off your agenda, yet. From the beautiful boutiques dotting Riverwalk Landing in Yorktown to the fabulous finds just waiting to be discovered at the Williamsburg Premium Outlets, your purchases may very well be fit for the history books. Go beyond the outlets to the many vintage and antique shops we have, where you will find an endless amount of deals and hidden treasures—a shopper’s paradise for sure. With never-ending shopping opportunities throughout the area, you’ll have no problem discovering exactly what you’re looking for and more at one of the many fantastic retail destinations found in Williamsburg!

High-End Shops & Outlets
Needing a little retail therapy? It’s no secret that there are plenty of places to fill your shopping bag—or cart—full of items throughout Williamsburg; the question is where to begin? Williamsburg Premium Outlets is one of the most popular and visited shopping destinations in the state of Virginia. People travel far and wide to shop here because of the wide variety of exceptional brands accompanied by extraordinary savings. The outlet features over 135 brand name stores such as Coach, J. Crew, Kate Spade New York, Levi’s, Nike and many more shops with impressive savings and jaw-dropping deals.

Speaking of superior shopping, be sure to peruse the eclectic mix of old-fashioned shops and trendy boutiques found in Williamsburg’s Merchants Square. This historic and quaint area features elegant apparel and fashions from world-renowned designers as well as specialty shops and dining options that offer matchless finds and great deals. The square also houses jewelry stores in which the owner and jewelry designer travel the world to discover the finest gemstones to create unique treasures for their customers. With hundreds of fine houseware items to choose from, Merchants Square also offers America’s leading tabletop and giftware brands that will turn your home into one exceptionally chic abode.

For more original items, spend an afternoon at the Williamsburg Pottery, a multi-structured outlet store combining the charm of a traditional European market town with 21st-century convenience and Southern hospitality. Shoppers will be delighted to find a half-mile of gorgeous new buildings, 160,000 square feet of fabulous finds and thousands of unique items. Outdoor events take place all year long, so don’t miss out on what’s happening on these spectacular streets.

Specialty Shops & Boutiques
New Town, a “new urbanism” community in Williamsburg, hosts a wealth of various shops that will help you cross every item off your list. Boutiques offering one-of-a-kind fashions will take over your wardrobe. Specialty shops will lend you a helping hand by eliminating errands you planned on running when returning home. Additional shops present some of the most skillfully designed and eye-catching gifts you can imagine. Are you into authentic guitars or unique jewelry with a vintage flair? They’ve got the perfect store for you. With all New Town has to offer, you will quickly discover how to make it a town of your own.

For a shopping experience with a twist, take a day to encounter all of Riverwalk Landing’s greatest treasures. With a rare combination of great shopping and breathtaking waterfront views, you will find an abundance of items that cannot be found anywhere else along with plenty of delectable dishes at a nearby cafe or restaurant. Check out one of the many art galleries that offer original and sought after artwork crafted by local and regional artists. Take a break from browsing and sample some delicious wine at free wine tastings that occur each day. Regardless of where your day may take you, make sure you carve out time to enjoy the spectacular view of the York River.

Antiques, Vintage & Consignment Shops
Searching for collectibles and other desirable items? Williamsburg is the place to find them. Williamsburg is known to be a reliable destination in the antique world, which is why you are sure to find an incomparable piece that possesses rarity and beauty. The Williamsburg Antique Mall is one of the largest antique malls on the East Coast, offering collectible and vintage items, true antiques and museum-like collections of Colonial Williamsburg that will surely satisfy that “old” soul of yours. The mall fills a special niche in the antique market because it was created specifically for what it is—a facility to display and sell antiques and collectibles. Beautiful furniture, décor, artwork, rugs, lamps and much more are just waiting to be browsed through for a chance to create a new and unique look in your home. The mall measures a whopping 45,000 square feet and is filled with over 300 dealers. A customer assistance call button can be found on each aisle so one of the friendly and knowledgeable staff members is on hand to answer any questions you may have.

Looking for more unique items with some soul? Be sure to visit a local vintage or consignment destination offering an unforgettable shopping experience for collectors of all ages. At vintage shops like The Vintage Rabbit and Everything Vintage Co., discover every kind of treasure from framed tapestries to pottery pieces originating from 1941! Williamsburg’s antiques shops carry every item you can imagine, from cameras and Christmas decorations to jewelry, music boxes and furniture. A friendly staff is always welcoming their next guest to dive into hundreds of varied items marked with affordable prices. There’s no doubt you will find something memorable!

Gifts, Décor and more!
f everyday life due to its charming collection of shops and dining spots. When it comes to seeking gifts, fine apparel, home furnishings and personal care services, the shops cover all the basics and then some.

Speaking of local goodies, your visit to Williamsburg isn’t complete without a stop at Whitley’s Peanut Factory, a local staple. What began as a quaint company with just three employees has, three decades later, become the peanut empire it is today. Take home their “home-cooked” and roasted Virginia peanuts and peanut confections for a tantalizing treat.

For a lot of a history, a lot of charm and a lot to offer, step into Lightfoot Manor Shoppe located on Route 60, approximately a half-mile east of the Premium Outlets. Once there, discover 18th-century reproductions, gifts and collectibles, such as jewelry and apothecary and tobacco jars. Items can be personalized, and the store offers custom engraving and gift-wrapping and shipping services